How to do research. The complete guide to designing and managing research projects

This new edition of Nick Moore’s highly successful How to do Research offers an accessible guide to the complete research process. It focuses on the day-to-day requirements of project, managing a piece of research right through from the formulation of the initial idea, to the development of a research proposal and then to the writing up and disseminating of results. Updated throughout, it also contains new and expanded sections on in-house research; the use of sub-contractors and market-research companies; the use of the internet as a research tool; and ethical issues.