The Design Council has published a qualitative research project that investigates the strategic use of design at senior levels in a sample of UK and global businesses. Together with Warwick Business School, the Design Council interviewed business leaders that apply design to board levels.The final report presents the three main findings:
– First design is customer centered, meaning that the highest benefit is achieved when dealing with customer problems.
– Second design is most powerful when culturally embedded. If it has the support of the organisation, specially from the highest management levels.
– Third, design adds value to any organisation whether it is manufacturing or service oriented.
The report also produced a series of recommendations for maximizing the impact of design when applied at a business level.
The Summit: The research also inspired a high level summit that will take place at the British Museum on February 2014.
Find out more:
http://www.designcouncil.org.uk/leadingbusinessreport
Download full report here
About the Summit
To find out more and book tickets visit leadingbusiness.eventbrite.co.uk