A nice and healthy initiative has develop the Russian transportation service, they have decided that Since the Winter Olympics are coming up, it is a good idea to get everyone excited for the upcoming games with physical fitness.To do this they set up a special ticket machine at a Moscow train station that gives out free tickets if you can do 30 squats in 2 minutes, this has been a successfully idea and tons off people had gain free tickets by exercising.
More info: http://www.youtube.com/watch?v=ojo9M1cPSPI
http://www.viralviralvideos.com/2013/11/11/moscow-subway-ticket-machine-accepts-30-squats-as-payment/