How to define a brand strategy in all of its components? How to turn a strategy into a tangible brand language?
These questions and others will be the key-learning points about branding and services in this lecture.
Branding has a key role to create a relationship with the users.
Silvia Barbieri, Head of Brand Strategy, will introduce the principles of Service Branding. She will guide the students to translate ideas into tangible and physical brand elements. During the lecture, Silvia will explain the differences between Branding for Services and Service for Branding.
With a hands-on exercise, the students will dress up a new service by branding it.