Service Design Lab is a design laboratory dedicated to experimentation in the field of service design. It is an initiative developed by the Specializing Master in Service Design - POLI.design in collaboration with H-FARM, with the purpose of promoting entrepreneurship and the development of innovative service ideas. It runs in parallel to the Master program, on a yearly basis as an extracurricular activity, and it is addressed to young talents from both the organizations, willing to challenge themselves in the development of new potential business, thanks to the mentorship of expert professionals.

The Lab entails an experimental nature and it is based on challenges launched every year with the starting of the Master and aimed at collecting service ideas with business potential or wanting to explore new methodologies, approaches and tools for pushing the boundaries of the service design discipline. Selected ideas will be developed following service design principles, up to the implementation of high-fidelity prototypes, beta versions, and, eventually, start-ups.