The module by Innovation Manager Paolo Lombardi provides an introductory understanding of business models in the service sector and the ability to draft a business plan including financial projections. The lecture has a practical cut with theoretical discussions alternated with hands-on labs. Participants will form groups and work on a real project, of which they will design a business model and perform competitive landscape analysis. Financial assumptions will be discussed and projected in cash flow and income statements. The students will produce a basic business plan in the form of an investor pitch.
